FilroCaregivers, a healthcare provider specialising in live-in caregiving services, needed a digital platform to represent its offerings and connect with families searching for reliable care. Without a proper website, their services were not easily discoverable, and potential clients had no structured way to learn more or reach out. Our task was to establish a foundation that would not only highlight their caregiving solutions but also provide a consistent way to generate leads and measure engagement.
Services
Front-End Website Development, SEO Optimization, and Google Analytics integration.
Industry
Healthcare
Client
FilroCaregivers
Problem – Lack of Digital Marketing Presence
Before partnering with us, Filrocaregivers faced several challenges:
They had no website to present their caregiving services.
Families had no direct way to reach out or request assistance online.
Their services lacked visibility on search engines.
There were no tools in place to capture leads or track visitor interactions.
This absence of presence limited their ability to scale and compete in today’s digital-driven healthcare sector.
Analysis – Objectives and Brand Alignment
We identified two main priorities for FilroCaregivers:
Brand Consistency: Since FilroCaregivers is a subsidiary of FilroGlobal, the website had to align with the parent company’s branding style and identity, while maintaining a unique focus on caregiving services.
Accessibility: The website needed to be simple to navigate across devices. Ease of use was essential for the elderly market and their families, who required a clear and straightforward browsing experience.
By aligning with FilroGlobal’s brand identity and focusing on user-friendly design, we created a digital foundation that combined trust, consistency, and accessibility for the caregiving sector.
Solution – Website Development & Marketing Foundation
To transform establish Filrocaregiver's presence, we delivered:
Front-end website development: Built a responsive site to communicate caregiving services and ensure accessibility across devices clearly.
Lead form integration: Added forms to capture client details directly, making it easier for families to request care.
SEO foundation: Optimised titles, descriptions, and structured headings across service and blog pages for search visibility.
GA4 and Google Tag Manager setup: Configured to track traffic, engagement, and conversions with measurable insights.
Dynamic content pages: Enabled fast publishing for blogs and service updates, allowing quick and consistent content additions.
Average Leads Generated Per Month
Average Monthly Visitors
Staffing Increase
Outcome
The new digital platform gave FilroCaregivers a professional and trustworthy online presence. Within the first few months of launch, the site generated measurable results:
Blog posts began ranking early, attracting hundreds of views and helping establish authority.
Visitors spent more than 2 minutes per session, showing stronger engagement with the content.
