Red Sea Steel, a major rebar manufacturer in Saudi Arabia, had no digital presence and relied solely on word of mouth and traditional referrals. We built a professional website that showcased their industrial strength and connected them with contractors and clients across the region.
Services
Full-Stack Website Development, SEO Optimization, Google Analytics integration, Arabic (LTR) translation, Content Writing and Digital Brochure
Industry
Manufacturer
Client
Red Sea Steel
Problem – Lack of Digital Marketing Presence
Before partnering with us, Red Sea Steel faced several challenges:
No online marketing channels: The company relied solely on word-of-mouth and offline networking.
Limited visibility: Potential clients could not find them online, especially in search engines.
Missed opportunities: Without a proper website, inquiries and B2B leads were difficult to capture.
Outdated communication flow: Contractors had no simple way to reach out or request quotations digitally.
This lack of presence hindered the company's ability to scale and compete in a modern, digital-first construction ecosystem.
Analysis – Performance & Responsiveness Needs
We identified two main priorities:
Digital Credibility: The client needed a website that reflected reliability, industrial quality, and capabilities.
Accessibility: The solution had to serve both Arabic and English audiences, while being fully responsive across devices.
By understanding the company’s operations and audience (contractors, engineers, and project managers), we developed a strategy built for a strong online foundation.
Solution – Website Development & Marketing Foundation
To transform Red Sea Steel’s presence, we delivered:
Full-stack Website Development: A modern, fast-loading website showcasing the company’s steel products, certifications, and industrial capacity.
SEO & Google Analytics Setup: Optimized for relevant keywords like “steel rebars Saudi Arabia” and integrated with analytics for data-driven marketing.
Arabic (LTR) Translation: Ensured accessibility for local contractors and clients by making the website bilingual.
Lead Generation Forms: Direct inquiry forms to capture project requests and quotations.
Device Responsiveness: Smooth navigation across desktop, tablet, and mobile.
Digital Brochure: A downloadable digital brochure with a physical simulator.
Site Improvement
To stay ahead in a competitive market, it's vital to assess and improve the website constantly. We dive deep into performance analytics, user behavior, and lead results to uncover pain points and areas for enhancement. From optimizing write-ups and refining user interfaces to improving website design and target keywords.
Avg. Monthly Viewers (No Ads)
Placement in “Saudi Rebars” Non-Sponsored Search Results
Avg. Weekly Enquiries
Results – Digital Presence & Business Growth
The new digital platform immediately positioned Red Sea Steel as a credible and reliable manufacturer.
Enhanced brand authority with a professional website.
Created an inquiry channel for direct leads (contractors, engineers, suppliers).
Established a measurable marketing foundation with Google Analytics.
Expanded reach with SEO visibility and bilingual content.
Downloadable Digital Brochure for flexible marketing means.
By moving from word-of-mouth to a structured online presence, Red Sea Steel now has the tools to compete in large-scale industrial projects and maintain a strong professional reputation online.
