Jaguar Buildings, a construction company specialising in post-frame structures, needed a more effective website to present its services and extensive portfolio of projects. Their existing site was slow, hard to manage, and did not give justice to the scale of their work. Our goal was to improve both performance and project presentation.
Services
Website Optimization, Dynamic Portfolio
Industry
Construction
Client
Jaguar Buildings
Problem – Low Performing Website
Before our involvement, Jaguar Buildings faced several obstacles:
The website was slow and lacked proper frontend optimization.
Project pages were static, making it difficult to manage and update a large portfolio.
Search visibility was limited, reducing reach to potential customers.
The site did not present bulk projects in a structured and user-friendly way.
These issues created friction for visitors and prevented the company from showcasing its capabilities effectively.
Analysis – Digital Positioning
We identified two key objectives for Jaguar Buildings:
Performance and Usability: The previous website was slow and difficult to navigate. Improving speed and responsiveness was essential to keep potential clients engaged and to present services more effectively.
Portfolio Presentation: Jaguar Buildings manages hundreds of construction projects across residential, commercial, and agricultural sectors. A dynamic and organized portfolio system was required to display this work clearly, highlight capabilities, and strengthen credibility.
Solution – Website Optimization & Portfolio Setup
Frontend optimization: Improved page load speed and mobile responsiveness for a smoother user experience.
Dynamic portfolio setup: Enabled the Jaguar team to add and update projects quickly without technical barriers.
SEO improvements: Optimized titles, meta descriptions, and content to strengthen rankings for construction-related keywords.
Reorganized projects page: Structured projects by category with a clean layout, making browsing easier for users.
Enhanced content hierarchy: Combined performance upgrades with clear navigation to create a stronger digital presence aligned with Jaguar’s construction expertise.
Increase in Site Speed
Results – Improved Performance & User Experience
The new website provided Jaguar Buildings with measurable improvements:
Project portfolio became fully manageable, allowing quick updates and additions without technical delays.
SEO adjustments improved visibility, making services easier to find for new customers.
Visitors could now explore bulk projects in an organized layout, increasing engagement and time spent on the site.
